The South Kesteven District Council vehicle has taken cancer charities’ call to ‘Wear It Pink’ to another level, with prominent health check adverts on each side.

The launch of the freighter – weighing 26 tonnes when fully laden – underlines health messages broadcast annually as part of October’s Breast Cancer Awareness Month and national ’Wear It Pink Day’.

It’s a colourful demonstration of the council’s continuing support for the cause and, specifically, Breast Friends Grantham, a support group formed by breast cancer survivor and SKDC employee Rachael Bradley.

Cllr Kelham Cooke, leader of South Kesteven District Council, said: ‘We are proud to be providing a highly unusual vehicle to take vitally important messages right across the district.

‘Our new freighter is the ultimate in wearing it pink, all year round, and it carries advice which can literally save lives.’

The council has worked closely with its lorry supplier, Dennis Eagle, who were delighted to support such a good cause with a pink paint job on a freighter already on order for the refuse collection fleet.

Dennis Eagle has also produced a time lapse video showing how the lorry was built, painted, branded and delivered.

Rachael said: ‘I am absolutely over the moon to think that we will have this lorry spreading such a vital message day in and day out, and I am so grateful to the council. It’s amazing, and it’s going to make a real difference.

Matt Horwell, Dennis Eagle regional sales manager, said: ‘We were delighted to help South Kesteven District Council get behind this campaign. The vehicle definitely stands out and it will certainly help draw attention to this very important cause. We wish Rachael and the rest of her group all the very best in their efforts.’