A batch of colourful limited edition machines is being produced to mark JCB's 70th anniversary.

The Platinum Edition 3CX backhoe loaders are being produced at JCB's headquarters at Rocester, Staffordshire.

The 70 machines ' one for every year that JCB has been in business ' are destined for customers all over the world, including Australia, France, Spain, Russia and the UK.

Yvette Henshall-Bell, managing director of JCB Backhoe Loader, said: 'There has been a huge amount of interest in these special backhoes. They look absolutely stunning and we are delighted that customers from all over the world are ordering them.'

The machines come complete with red buckets, full white cab and red wheels instead of the customary black and yellow finish ' a livery last seen on the 3CIII model in 1979.

The limited edition 3CX backhoes, which have a top speed of 40kph, are fitted with air-conditioned cabs, heated seat and a six-speed Autoshift transmission. And ' with a nod to the demands of the 21st century operator ' the colourful machines are also equipped with in-cab coffee makers.

The machines' new owners also receive special commemorative packs which include a limited edition scale model of the anniversary machine in the same livery as its full-sized brother, a scale model of the original 3C backhoe, retro overalls and polo shirt and a retro tool bag.