As a result, council communication teams have an important role to play in educating the public and promoting more sustainable ways of living and working, to create the necessary behaviour changes required to reach these targets. Budgetary restrictions and the pressure to reach more people for less spend is leading councils to look at additional and alternative ways to communicate key messages about reducing, reusing, and recycling.
Air pollution contributes to around one in 16 deaths every year in London alone, and moves are being made to tackle the issue, including a Government ban on sales of new petrol and diesel cars by 2030.