The world is obsessed with new. No sooner have we introduced the latest, state of the art, hi-tech, modern ‘thing’ we are then told that the goal posts have moved and said ‘thing’ is no longer the best and we should all be considering ‘thing 2’. Whether the ‘thing’ is a mobile phone, television, audio system car, van or truck, the same seems to apply. Manufacturers are constantly developing new technologies, but it is arguable whether some of them are needed at this relentless pace. In the market for vehicles at least the motivation is heavily influenced by legislation which requires, quite rightly, new vehicles to be both safe (to occupants and pedestrians alike) and energy efficient with emphasis on the ubiquitous carbon footprint.
The ongoing race for the perfect vehicle, powered by the perfect fuel source does however risk creating a desire for replacing vehicles, possibly, too early?