In a statement outlining their aims of creating a cleaner local community, the council explained the dual motivation for their decision to forgo traditional fuel types which pose a threat to the environment:

‘By switching from conventional fuel to HVO for some of our operational vehicles, we have achieved about a 90% reduction in the CO2 emissions from these vehicles at a lower cost than replacing them’, said Victor Equere, Pendle Borough Council’s Climate Programme Manager.

‘In celebrating this milestone, we are using advertising banners to create awareness of the carbon neutrality agenda that the council has for Pendle and challenge our residents to play their part in making Pendle carbon neutral’, he added.

The slogans emblazoned on the council’s garden waste and recycling vehicles encourage the public to reduce their own impact on the environment through such actions as spending less time in the shower, unplugging household items when not in use and switching to LED lightbulbs.

‘We hope that this example will inspire residents to find opportunities in their own daily lives to make simple changes that will also reduce their carbon footprint’, commented David Walker, Pendle Borough Council’s Assistant Director of Operational Services.

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