Kubota UK has made four new appointments to its marketing team in a bid to become a centre of marketing excellence.

Caroline Brown, Shannon O'Connor, Sophie Sprowell and Victoria Nemar have bolstered the team, supporting Kubota's marketing manager Karen Tipping. Their overall role will be to increase brand awareness and support the company's products and aftersales activities.

As part of Kubota UK's investment in marketing, Karen will continue to be responsible for developing and implementing the marketing strategies that will deliver continued and long-term growth for the business.

Caroline joins Kubota as a marketing executive and will report directly into Karen, with responsibility of managing the day-to-day marketing activities with a specific focus on Kubota Engines.

Shannon, Sophie and Victoria have been appointed as marketing assistants, supporting Karen and Caroline, with Shannon focused on Kubota's agricultural division, Sophie looking after the groundcare sector and Victoria responsible for the marketing of Kubota's compact construction equipment.

Karen said: 'These new appointments will help create a more organised and structured marketing team to deliver Kubota's dynamic marketing strategy across the agricultural, groundcare, construction and engines divisions, while helping with the growing number of exhibitions and events that Kubota has committed to across all market sectors'

Caroline joins Kubota with more than 30 years' marketing experience, having previously worked for Oxfordshire County Council, Entertainment UK and WH Smith, along with specialist B2B brands Timbmet and Maccaferri. Shannon previously worked in marketing at Ford, Sophie joins Kubota from Impact Sign Solutions where she worked as a graphic designer and Victoria joins from a printing company Lynx DPM.