Michael Grey has been appointed the new strategic account manager for turf and other non-agricultural equipment at John Deere.

Working from the John Deere Limited headquarters at Langar, near Nottingham, Michael is now responsible for maintaining existing and developing new relationships with strategic and key account customers throughout the UK and Ireland, with support from the company's national dealer networks.

Michael Grey studied Agricultural Business Management at Reading University and joined John Deere in January 2012 as an area aftermarket manager covering Ireland, Wales, the West Midlands and south-west England. He was then promoted to territory manager for central and southern England in 2015 before taking up his new role at the beginning of October.

'Michael's customer and dealer experience gained over nearly seven years on territory will serve as a very good foundation for his new position as strategic account manager,' said turf division sales manager Chris Meacock.

Michael replaces Brian D'Arcy who has recently been promoted to the post of product manager for compact and utility tractors in Region 2 (Europe, CIS, North Africa and the Near & Middle East), based at Deere's European HQ in Mannheim, Germany.