North East Lincolnshire Council has wrapped its new fleet of recycling vehicles with epic scenes that celebrate the borough’s beaches, parks, and green spaces.

The council has taken delivery of 10 26 tonne Dennis Eagle Elite 6 models with electric bin lifts. They replace 10 ageing bin lorries the council bought in 2011, which will now be put up for sale.

The council has had the new vehicles wrapped in 20 images in total, each one aimed at encouraging people to take better care of the environment by putting litter in a bin or taking it home.

Graphic designers at North East Lincolnshire Council created the campaign artwork with images by photography agency Double Red.

The vinyl wrapping was carried out by specialist company Creative Vehicle Wrapping and the vehicle manufacturer Dennis Eagle funded the wraps through the social value element of their contract to supply the vehicles.

‘From the Fitties Beach to the River Freshney, and the Lincolnshire Wolds to Weelsby Woods, our new campaign aims to emphasise what a thriving, lush environment we are lucky to have in North East Lincolnshire,’ said Cllr Stewart Swinburn, portfolio holder for Environment and Transport at North East Lincolnshire Council.

‘The 10 new vehicles are like a rolling gallery with giant postcards from different parts of the borough.

‘It’s more important than ever that we look after our local environment. The new campaign reminds us that there is one simple way we can all do our bit, and that is to put litter in a bin or take it home.’

Jonathan Thomas, director, Creative Vehicle Wrapping, commented: ‘We really enjoyed working on this campaign with North East Lincolnshire Council. Our team’s expertise in vinyl wrapping and in-depth knowledge of refuse vehicles was crucial in ensuring the images were reproduced and applied to the highest possible standards. Using these vehicles as slow moving billboards is an innovative and effective way to communicate with local people.’

Dennis Eagle’s regional sales manager Matt Horwell added: ‘Looking after the environment in such a beautiful part of the world is hugely important and we’ve worked very closely with North East Lincolnshire Council to get the right vehicles to do just that.

‘These are 26 tonne trucks with a great payload but they are especially narrow which gives them better manoeuvrability. This means they’ll do the job more quickly and efficiently in narrow country lanes or urban streets with lots of cars therefore they will cause fewer hold-ups for drivers. And they have all been delivered in time for the extra busy Christmas period!’