New pink waste vehicle hits Bromsgrove’s streets after recycling milestone

Bromsgrove District Council has rolled out a new pink waste vehicle, in honour of its ‘incredibly successful year’ for recycling.

The vehicle has been introduced to help the council meet increased demand for collections, as well as to celebrate the wins of its recycling service and local businesses after a ‘record year’ for business recycling.

Business customers produced over 240 tonnes more of additional recyclable material in the last year compared to the previous one, the council has confirmed.

According to the local authority, the launch of its commercial food waste collection service has contributed to this sustainability milestone.

The new vehicle is colour-coordinated with the council’s pink recycling bins and intended to stand out from the remainder of its fleet.

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Portfolio Holder for Environmental Services, Cllr Peter Whittaker, said: ‘It is fantastic to see demand for the service continuing to grow to the point where we need a new vehicle to support it.

‘Our teams are doing a brilliant job in providing this service, but the real success story is the contribution of local businesses, who have generated the equivalent of around 20 double decker buses in extra recycling.’

Leader of the council and Portfolio Holder for Economic Development, Cllr Karen May, added: ‘A strong local economy and a healthy environment go hand in hand and while the new vehicle is certainly hard to miss, it also represents a practical investment in a service that continues to grow and do good. Local businesses are embracing greener ways of working and we are proud to support that journey.’

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Photo: © Bromsgrove District Council.