John Deere announces changes in dealer network

Published:  03 January, 2012

A number of changes have been made to the John Deere turf dealer network as part of the company’s Dealer of Tomorrow initiative. In the south-east of England, Godfreys is set to acquire Golf & Turf Equipment; in the Midlands, Chris Tallis Farm Machinery has joined forces with Parks & Grounds Machinery; and in the east of England, Adamsons has taken over responsibility for Lincolnshire from the Burdens Group.

John Deere’s Kent and Sussex based turf dealer Godfreys has reached agreement, subject to contract, to acquire the trade and assets of John Deere’s Berkshire based dealer Golf & Turf Equipment Ltd. It is expected that the deal will be concluded in early January.

Golf & Turf Equipment has represented John Deere since 1987, the last 20 under the ownership of the Burdens Group. The dealership will retain the John Deere agency and initially continue to operate with all staff from the existing site at Wokingham, trading under the name Godfreys Golf & Turf. Godfreys also acquired Palmers Turfcare, the Sussex based John Deere turf dealer, in 2009.

Turfleet Hire, a division of Golf & Turf Equipment Ltd, will remain as part of the Burdens Group and continue to operate out of the existing Reading premises.

John Deere agricultural dealer Chris Tallis Farm Machinery Ltd of Hinton-on-the-Green near Evesham in Worcestershire has joined forces with John Deere turf dealer Parks & Grounds Machinery Ltd of Bidford-on-Avon in Warwickshire.

The turf arm of the business will continue to trade under the well-established Parks & Grounds name, selling John Deere’s complete line of professional and homeowner turf equipment and providing full parts and service support in its existing trading area, with all staff being retained.

East Yorkshire based John Deere turf dealer F G Adamson & Son has taken over the Lincolnshire trading area from the Burdens Group, with effect from December 1, 2011.

Based at Swanland, North Ferriby, Adamsons was originally appointed by John Deere as a full-line turf equipment dealer in 1998, covering east and north Yorkshire and the north and north-east of Lincolnshire. Extra staff have been appointed and new premises, centrally located in the new trading area, are due to be established by spring 2012.

“These deals strengthen our turf dealership presence across the country,” says Joedy Ibbotson, John Deere’s UK & Ireland turf division sales manager. “All the dealerships concerned are established businesses with a strong focus on first class customer and product support. These developments are consistent with our Dealer of Tomorrow strategy, reflecting our continued efforts to build the strongest dealership network for turf equipment in the UK.”


Sign Up

For the latest news and updates from LAPV.

Company Profiles

Stocks Sweepers – Expertise combined with innovation

Over the past sixteen years Stocks Sweepers Ltd has created a successful track record of which even the most discerning management teams would be proud. Going from strength to strength, Stocks Sweepers is extremely well respected for its quality equipment and has uniquely raised the bar by producing affordable, reliable and extremely durable road sweepers.

Scarab – Sweepers that don't cost the earth

Since its inception in 1979, Scarab Sweepers has been through considerable changes. The French family-owned Fayat Group has taken a majority shareholding in the Kent-based sweeper manufacturer, and this will take the sweeper manufacturer even further as an industry leader.


Welcome to RED FORGE. Red Forge Ltd are market leaders in the field of Axle Load Indication and On-Board Weighing systems. From simple overload protection for Light Commercial Vehicles and Heavy Goods Vehicles, through to highly accurate ‘pay-by-weight’ solutions, Red Forge can provide a suitable system for the needs of your fleet.