‘Regulators and manufacturers must make AEB standard' says Thatcham Research

Published:  01 April, 2016

Lifesaving technology, such as automated emergency braking (AEB), should be standard on all vehicles and could be achieved either by voluntary action by the EU automotive industry or regulatory intervention, says Thatcham Research chief executive Peter Shaw.

Responding to the European Transport Safety Council's (ETSC) call for an overhaul of the European car safety framework, he said: ‘The U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA), the Insurance Institute for Highway Safety (IIHS), along with 20 vehicle manufacturers, agreed to make AEB standard on all vehicles in the US by 2022. We've also just seen Lexus and Toyota committing to fit AEB as standard on every trim and model level in the US by the end of 2017.

‘These are major landmarks for vehicle safety, with the US leading the way. Europe risks falling behind. Unless we have a similar agreement among European vehicle manufacturers, legislation is the only way to go.'

Research has shown that vehicles fitted with AEB are capable of reducing the likelihood of front to rear crashes by up to 40%.

Analysis by Thatcham Research shows that only 2% of vehicles currently on the road in the UK have AEB as standard fit. This figure is growing but only 17% of new vehicles available to buy have AEB as standard fit.

A recent survey conducted by Thatcham Research and Direct Line Insurance Group in the UK, also revealed that 82% of drivers think car safety features like AEB should be fitted as standard and available for free, not as an ‘extra'.

‘We recognise that many vehicle manufacturers, like Land Rover, have really upped their game in the past few years when it comes to car safety. They are pioneering new technologies. In 2014, the Land Rover Discovery Sport for example was awarded 5 stars by Euro NCAP and is only one of two vehicles in the market that has an external pedestrian airbag.

‘However, if AEB as standard on all vehicles is going to become a reality in Europe, it is going to require collaboration between regulators and everyone in the automotive industry,' said Shaw.

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