The 22 vehicles, a combination of twin-pack and standard 26t RCVs, will replace existing vehicles as part of Serco’s ground-breaking 25-year contract to provide household food and garden waste collections, recycling, and street cleansing services in the borough.
Tony Marston, Senior Contract Manager, said: 'With our new fleet I was keen to move away from the traditional method of advertising service information. My objective was to find a way of promoting key messages in an impactful and fresh approach to drive behavioural change and vehicle wraps fitted the brief perfectly.'
The entire fleet was wrapped at CVW’s extensive premises. Each vehicle features one of three eye-catching designs with messages to encourage residents to recycle, highlighting the provision of green waste and small electricals collections.
Jonathan Thomas, Director, CVW: 'Our team worked closely with Serco to ensure that their design concepts could be applied perfectly onto the vehicles. We also delivered each vehicle back to the council depot. We are thrilled that Serco and Sandwell Council are pleased with the vehicles and we hope they help to boost recycling rates in the Borough.'
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